Experienced. Trusted. Respected.

About Karen Elyse

For over three decades, Karen Elyse, Founder and CEO of K Events Group, has been considered one of the most respected Event Producers and Sports Marketing Executives. Since K Events Group opened in 2012, Karen has successfully executed hundreds of hospitality programs at global sporting events, consulted with Fortune 500 companies on sports sponsorship strategy and activation, worked with multiple lifestyle and sporting magazines, and back stage handling talent production on Televised Music Award Shows, Live Concerts and A-List Celebrity Parties.

Karen Elyse is recognized for her meticulous attention to detail, ensuring every aspect is executed flawlessly, her ability to pivot, and her ability to manage multi-million dollar budgets with fiscal expertise. Karen values her relationships with clients. She builds a trusting environment where her clients can count on her to handle all the details. While she takes her responsibilities seriously, she likes to laugh and have fun. Known for her quick wit and self-deprecating sense of humor, working with Karen is beyond enjoyable.

Everyone agrees, if you want something to get done well, give the job to Karen Elyse.

Clients and Roles

    • Major League Pickleball - Sponsor Activation & Event Management

    • Westminster Kennel Dog Shows - Sponsor Activation

    • Masters, Ryder Cups, PGA Tour, and Open Championship events - VIP Client Entertainment

    • US Open Tennis events - VIP Hospitality Client Entertainment

    • ATP & WTA events - Sponsor Activation, and Hospitality

    • MLB All Star Game - VIP Client Entertainment

    • NFL Superbowls - VIP Client Entertainment

    • World Golf Hall of Fame Grand Opening - Event Producer, Hospitality

    • 1996 Atlanta Centennial Olympic Games - Event Producer, Sponsor Activation

    • Eaton – Title Sponsorship of Greenbrier Classic - Main liaison with PGA Tour, Sponsor Activation

    • US OPEN Golf Challenge with Michael Jordan, Justin Timberlake, Tony Romo, Mark Wahlberg, Wayne Gretsky, Drew Brees and Ben Rothlisberger - Event Producer, Celebrity Liaison

    • IMG - Fashion Week - Event Producer

    • Endeavor - Masters - VIP Client Entertainment

    • Velocity (currently MKTG/dentsu) - IBM & FedEx - Sponsor Activation, Hospitality, VIP Client Entertainment

    • Clarion - 1996 Centennial Atlanta Olympic Games - Sponsor Activation

    • Golf Digest, Golf World and Golf for Women magazines - Executive Director Events & Sports Marketing

    • Tennis magazine - Event Manager, Sponsor Activation

    • Clio Awards International Judging Summit - Global Travel Director

    • Clio Awards Gala - Event Producer

    • ADWEEK magazine – Brand Genius - Event Producer

    • Advertising Working Mother of the Year Awards - Event Producer

    • Jim Nantz Book Signing - Event Producer

    • Billboard Music Awards - Talent Production Team

    • American Music Awards -Talent Production Team

    • Jay Z – Reform Alliance Fundraiser - Event Production Team

    • Clive Davis Pre-Grammy Gala - Event Production Team

    • Arnold Palmer and Jack Nicholas Luncheon - Event Producer

    • Fashion Rocks and Movies Rocks - Sponsor Activation

    • Ralph Lauren & Tom Watson - Event Producer

    • Martha Stewart - WebMD event - Event Producer

    • Mercedes Benz - in store event, Masters client entertainment

    • Tag Heuer - In store event

1996 Centennial Olympic Games Opening Ceremonies

Bubba Watson, Drew Brees, Ricky Barnes, Wayne Gretzky, Rickie Fowler, Mark Wahlberg and Corey Pavin

Andy Roddick & Pat Rafter

Justin Timberlake

Jennifer Lopez

Arianna Huffington

Capabilities

    • Ideate, plan and execute

    • Venue research

    • Hotel research

    • Food & Beverage

    • Travel management

    • Celebrity Talent securing, management and handling

    • Staffing Plan

    • Budget Management

    • Digital Content and Social Media management

    • Media and PR outreach

    • ROI Recaps

USS Intrepid

Ralph Lauren and Tom Watson

    • Venue Research & Selection

    • RFP Process

    • Contract Negotiations

    • Vendor management

    • Oversee build outs, breakdowns

    • Develop Food & beverage plan, Public Concessions and Private VIP meals

    • Schematics and CADs

    • Permitting

    • Asset Management

      • Marketing, Media, Digital content, social media, hospitality, tickets, travel, communications

    • Contract Negotiations & Assistance

    • On-site execution, staffing plan

    • Provide Recaps

Major League Pickleball in Central Park, NYC

Golf Digest New York Stock Exchange Experience

Kudos

  • "I had the pleasure of working with Karen at Major League Pickleball, the top professional pickleball league. As a start-up in America's fastest growing sport, she and I built the Sponsorship Department from the ground up. As a team, we managed a remarkable 700% sponsorship revenue growth in a 12 month period. Once a sponsor was sold in, Karen handled all the relationships and execution of assets and activations. I was always comfortable turning over multi-year, multi-million dollar sponsorships to her because I knew she would oversee every single detail to perfection and build strong relationships for years to come. "

    - Bruce Bundrant, Former Chief Commercial Officer, Major League Pickleball

  • “Karen brings an energy and passion to every event she manages. We know that if she is running the program, it will be a first class experience for everyone.”

    - Jon Miller, President, Programming, NBC Sports Group, NBCUniversal

  • "I have been incredibly fortunate to work with Karen Elyse in her role as VP of Partnership Activation at Major League Pickleball. Throughout our time working together, she has consistently demonstrated a proactive, strategic, detail and client oriented approach.  Karen's ability to pivot seamlessly and find creative solutions to any challenge is remarkable.  Beyond being a trustworthy and caring partner, she is deeply invested in her clients' success.  Her kind and humorous demeanor, combined with her integrity and dedication, make her an invaluable asset to any team.”

    - Robbie Tran, Sr. Director Global Sports Marketing, Hospital for Special Surgery

  • "I had the pleasure of working with Karen during our partnership with MLP. Her organizational skills and attention to detail were exceptional. She expertly coordinated every aspect of the events, ensuring a seamless experience for all participants and attendees. Karen’s creativity and problem-solving abilities were evident, making each event not only successful but also memorable. The success we achieved with our MLP activation can be attributed to the passion and expertise Karen brought to our collaboration.”

    - Andrew Phillips, Sr. Director of Brands, Milestone Brands

  • “Working with Karen and the KEvents Group is a no-brainer. Karen and her team(s) have met every project with professionalism, enthusiasm, thoughtfulness and expertise. Karen's devotion to excellence and exceptional attention to detail has elevated our most important events at Adweek for two years straight. Karen is a seasoned pro, with the respect of everyone she works with.”

    - Liza Kalikow Kirsh, VP, Marketing, Adweek / Mediabistro

  • “Karen Elyse was absolutely integral in activating the events and programs surrounding this year's Fashion Rocks. She is committed and focused at all she sets out to do, and was especially adept at handling some of our more challenging client needs. She is a leader, with a soft touch, and has a sunny disposition to boot! Pair all of the above with the fact that she travels with dishes of candy for the staff, and you've got yourself a consummate professional with a kind heart.”

      - Renée Ifill, VP, Creative Services, Fashion Rocks

  • “We are in our sixth year working with Karen and appreciate her ability to see the big picture while paying close attention to all of the details. Karen draws on her wealth of experience to provide excellent guidance to ensure we get the desired results from our events while managing the spend level to maximize ROI. She is proactive, creative, and easy to work with. Karen takes pride in everything she does - her strong skill set and proven track record allow me to hand over events with a high comfort level.”

    - Steve Boccadoro, Former Senior Vice President, Marketing & Sales, Eaton Corporation

  • “Karen’s attention to detail and level of service and performance in event organization is best in class. She has the ability to seamlessly take care of everything from planning, travel and entertainment with grace and flair.”

    - Andrew McLean, Former Chief Executive Officer, PHD Media

  • “Karen is an experienced, organized, and responsible event planning professional. She has the gift of keeping people comfortable, entertained, and feeling good about the events she manages. In the fall of 2011 and 2013, Karen flawlessly managed a three-day international summit for Golf Digest affiliates from 30 countries with positive energy and crackerjack organization. We are forever grateful.”

    - Ed Klaris, Former Vice President, Editorial Assets and Rights, Condé Nast

Contact

Karen@KEventsgroup.com
m: 917. 553.1818

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